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(937) 347-3061

jbriggs@executiveembers.com

Brand Guidelines

Brand Guidelines for Executive Embers Outdoors and Mancaves

1. Brand Mission

Our mission is to create luxurious, personalized mancaves and outdoor living spaces that enhance lifestyles and provide ultimate comfort, relaxation, and entertainment.

2. Brand Values

  • Craftsmanship: We take pride in high-quality, detail-oriented work.
  • Personalization: Every design is tailored to fit the unique preferences of each client.
  • Luxury: We focus on creating premium, stylish environments that exude comfort and class.
  • Innovation: We incorporate the latest trends and technology to enhance functionality.
  • Trust: Building lasting relationships through transparent communication and reliable service.

3. Logo Usage

  • The logo should always appear in its original form with no modifications.
  • Primary Colors: Use the brand’s signature color palette (detailed below) when displaying the logo.
  • Spacing: Ensure a clear area around the logo, free from any text or other graphic elements.
  • Backgrounds: The logo should be placed on neutral or brand-colored backgrounds for clarity and impact.

4. Color Palette

  • Primary Colors:
    • Dark Charcoal (#2E2E2E): Reflects the elegance and sophistication of our designs.
    • Ember Red (#B22222): Symbolizing warmth and the cozy ambiance of fireplaces and custom mancaves.
    • Warm Beige (#F5F5DC): Provides a neutral, natural feel associated with outdoor environments.
  • Secondary Colors:
    • Steel Grey (#4B4B4B): Adds a modern, industrial touch.
    • Wood Brown (#A0522D): Represents the earthy, natural materials used in outdoor designs.

5. Typography

  • Primary Font:
    • Header/Title Font: Montserrat (bold and modern, used for main headings and titles).
    • Body Font: Open Sans (clean and readable for body text).
  • Font Usage:
    • Headings: Use Montserrat for clarity and impact, capitalized or in title case.
    • Body Text: Use Open Sans in sentence case for easy readability.
    • Emphasis: Italics or bold can be used sparingly to highlight important information but should not overwhelm the design.

6. Imagery

  • Style: Imagery should evoke luxury, comfort, and relaxation. Use high-quality images of completed projects that reflect the warmth and craftsmanship of our designs.
  • Focus Areas: Showcase mancaves, outdoor kitchens, fire pits, and custom furniture.
  • Color Tone: Warm, natural lighting that enhances the elegance of outdoor environments and custom-built mancaves.

7. Tone of Voice

  • Confident and Professional: We speak with authority, showcasing our expertise in luxury design and custom craftsmanship.
  • Welcoming and Approachable: Maintain a friendly tone that emphasizes collaboration and customer satisfaction.
  • Inspirational: Inspire clients with the possibilities of transforming their spaces into personalized retreats.

8. Tagline

“Your Space, Your Sanctuary”
This tagline should appear in promotional materials, subtly reinforcing the brand’s mission of creating personalized, luxurious environments.

9. Brand Application

  • Website: The website should reflect a clean, modern layout with easy navigation and strong visuals of completed projects.
  • Social Media: Posts should maintain a balance of informative content, customer testimonials, and behind-the-scenes looks at our craftsmanship process.
  • Printed Materials: Brochures, business cards, and proposals should all adhere to the brand colors, fonts, and tone of voice, maintaining a high level of professionalism.